As of March 20, 2022

OutdoorBody, Inc. (“us”, “we” or “our”) know that you care about how we may collect, use, share and keep information about you, and the choices about your data that are available to you.  This privacy notice will explain how we use the personal data we collect from you when you use our website or mobile application (collectively, “site”), or engage with our services, participate on our message boards, make purchases, take part in promotions and challenges, contact us, or otherwise interact with us (collectively, “services”).

Table of Contents

  • When and how do we collect your data?

  • What type of data do we collect?

  • How and why will we use your data?

  • How will we share your data?

  • Your choices about your data

  • How do we secure your data?

  • How do we store your data?

  • How long will we retain your data?

  • Our Cookie Notice

  • Privacy notices of other websites

  • Changes to our privacy notice

  • Contact us

When and how do we collect your data?

From the first moment you interact with OutdoorBody, we are collecting data. Sometimes you provide us with data, sometimes data about you is collected automatically.  Here’s when and how we do this.

We collect personal data when:

  • You browse any page of our website or mobile application

  • You register for and use our services with a trial or paid-subscription account

  • You shop on our site or make purchases through our partners

  • You communicate with us or other OutdoorBody users by participating in our community platform message boards

  • You participate in challenges or promotions with us and our partners

  • You provide us with a testimonial

  • You receive emails, alerts, or other communication from us

  • You interact with us for customer support


You provide us personal data when you:

  • You register for and use our services with a trial or paid-subscription account

  • You shop on our site or make purchases through our partners

  • You communicate with us or other OutdoorBody users by participating in our community platform message boards

  • You provide us with a testimonial

  • You participate in challenges or promotions with us and our partners

  • You participate in surveys

  • You receive text messages, emails, or other communication from us

  • You interact with us for customer support

We offer several features that allow members to connect and communicate in the OutdoorBody community platform message boards.  You don’t have to use these features, but if you do, please use common sense and good judgment when posting in these community spaces or sharing your personal data with others through our services. You are responsible for the personal information that you choose to post, and you should be aware that any personal data that you choose to submit there can be read, collected, or used by others, or could be used to send unsolicited messages to you.

If you close your OutdoorBody account, your personal information will be deleted. However, your posts may remain public after your account is closed.

Personal data we may collect from third party sources:

We may receive information about you from other sources, such as: partners and vendors, including marketing and payment service providers; our Affiliates; and social media platforms, including Facebook, Instagram, Pinterest, LinkedIn, TikTok and YouTube. In addition, we may combine information you give us with other information from these sources.

What type of data do we collect?

Contact information: including your name, address, telephone number, email address, social media/message board username.

Account and log-in information: gender, date of birth, user profile data, username, and password.

Payment information: credit or other payment card information.

Purchase history: information about the products you may have purchased from us and our partners.

Fitness and wellness information: fitness level, exercise preferences, workout history and the types and number of workouts you may be using, hours exercised, etc.

Message board, testimonials, and social media information: including content you post on our message boards or on our or your social media platforms, such as photos or videos; information you post about our products or services; and your likes, interests, preferences, opinions, etc.

Technical data that identifies you: such as your IP address, login information, browser type and version, time zone setting, browser plug-in types.

Mobile device information: including mobile device IDs, including AdIDS; mobile provider; the types of mobile devices and mobile operating systems accessing the application; and information we may obtain from device features you allow us to access such as photos, video and voice data.

Internet activity data: including your interactions with our Services, URL clickstreams (the path you take through our site), products/services viewed, page response times, download errors, how long you stay on our pages, what you do on those pages, how often, and other actions.  For more information about cookies used on our website, please see our Cookie Notice.

Does OutdoorBody collect sensitive data?
No. We don’t collect sensitive data about you (like racial or ethnic origin, political opinions, religious/philosophical beliefs, trade union membership, genetic data, biometric data, health data, data about your sexual life or orientation, and offences or alleged offences) except when we have your specific consent, or when we have to in order to comply with the law.

Does OutdoorBody collect children’s data?  No. We do not target children, and we do not knowingly collect any personal data from any person under 13 years of age.

How and why will we use your data?

Data protection law means that we can only use your data for certain reasons and where we have a legal basis to do so. Here are the reasons for which we process your data:

  • Delivering services: Processing your orders and performing our contractual obligations to provide OutdoorBody services to you.

Legal basis: Contract

  • Improving services: personalizing and optimizing your experience by analyzing the pages of our site you visit or which aspect of our mobile application you find most useful, to improve existing or develop new services.

Legal basis: Legitimate Interests

  • Customer support: Responding to questions and solving issues via phone or email.

Legal basis for this data usage: Contract

  • Marketing purposes (with your consent): Sending you emails and messages about new features, products and services, and content, including surveys, promotions, and challenges.

Legal basis for this data usage: Consent

  • Running our site and services: Managing your requests, login, and authentication, remembering your settings, hosting and back-end infrastructure, testing features, managing landing pages, and identifying fraud.

Legal basis: Contract,Legitimate Interests

What does each legal basis mean?

Consent: You have given clear consent for you to process your personal data for a specific purpose. You can choose to withdraw your consent using specific features provided to enable you to withdraw consent, like an email unsubscribe link.

Contract: Processing your data is necessary for performing services under a contract, or because we have asked you to take specific steps before entering into that contract.

Legitimate interests: Processing your data is necessary for our legitimate interests or the legitimate interests of a third party, provided those interests are not outweighed by your rights and interests. These legitimate interests are:

  • Gaining insights from your behavior on our website and within our services sites

  • Delivering, developing, and improving the OutdoorBody services

  • Enabling us to enhance, customize or modify our services and communications

  • Determining whether marketing campaigns are effective

  • Enhancing data security

In each case, these legitimate interests are only valid if they are not outweighed by your rights and interests.

How will we share your data?

We may share your information with vendors who provide services on our behalf to help with our business activities.  These companies are authorized to use your personal information only as necessary to provide these services to us and use measures to protect the confidentiality and security of your personal information. These services may include marketing, billing, data analysis, technical support, and customer service.

If you agree, we will also share your data with our partner companies so that they may offer you their products and services.  If you do not want us to share your personal information with these companies, reach out as directed below in the “Contact Us” section. 

We may disclose your information in response to a subpoena or similar investigative demand, a court order, or a request for cooperation from law enforcement or other government agency; to establish or exercise our legal rights; to defend against legal claims; in connection with a substantial corporate transaction, such as the possible sale of our business, a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy; or as otherwise required by law.


Your choices about your data

You can always make changes to your consent and preferences online directly in your account profile and within the app settings, but we also want to share how to reach out to us if you’d like to exercise the following choices:

  • Marketing: You can opt out of receiving promotional emails and communication from us by clicking the “Unsubscribe” link found at the bottom of all our marketing emails or by may texting “STOP” to a text message from us.  In addition, you may opt-out by reaching out as directed below in the “Contact Us” section.  Please specify which types of communications you no longer wish to receive, and the relevant telephone number and/or email address.  Please note, if you do opt-out of receiving marketing-related messages from us, we may still send you important administrative messages, such as emails about your accounts or purchases.

  • Sharing: We will not disclose your personal data to third parties if we have received and processed a request from you not to do so. To submit such a request, please by reach out as directed below in the “Contact Us” section.  Please note that we may continue to share your personal data with our vendors for essential purposes described above and other such circumstances.

  • Access & Delete: Upon request, OutdoorBody will provide you with information about whether we hold any of your personal data, and you may add, access, correct, or request deletion of your personal information by reaching out as directed below in the “Contact Us” section.  In certain circumstances we may be required by law to retain your data for tax or other record keeping purposes, to maintain an active account, and to process transactions and facilitate customer requests.

  • Push Notifications: If you have accepted push notifications through our mobile application, you can turn off push notifications in the app or in your device settings.


How do we secure your data?

The security of your personal information is important to us. We have procedures and technology to safeguard and secure the information we collect and that is submitted to us, but unfortunately, no method of transmission over the internet or method of electronic storage is 100% secure.  Therefore, while we strive to protect your personal data, we cannot guarantee its absolute security.


How do we store your data?

OutdoorBody is based in the United States and the personal information we collect is maintained in the United States.  By visiting our website, using our mobile application, and/or providing us with any data, you agree we may collect, process, use, and transfer your data. We will take all steps reasonably necessary to ensure that your data is subject to appropriate safeguards and that it is treated securely and in accordance with this privacy notice.


How long will we retain your data?

OutdoorBody will only retain your information for as long as necessary for the purposes set out in this notice; for as long as your account is active; as needed to provide services to you; and to the extent necessary to comply with our legal obligations, resolve disputes, enforce our agreements.


Our Cookie Notice

When you use our services we may store cookies on your web browser. 

What is a cookie and why do we use them?

Cookies are small pieces of data, stored in text files, that are stored on your computer or other device when websites are loaded in a browser. They are widely used to “remember” you and your preferences, either for a single visit (through a “session cookie”) or for multiple repeat visits (using a “persistent cookie”). They ensure a consistent and efficient experience for visitors, and perform essential functions such as allowing users to register and remain logged in.

Both websites and HTML emails may also contain other tracking technologies such as “web beacons” or “pixels.” These are typically small transparent images that provide us with statistics, for similar purposes as cookies. They are often used in conjunction with cookies, though they are not stored on your computer in the same way. As a result, if you disable cookies, web beacons may still load, but their functionality will be restricted.

How do I manage cookies?

Most web browsers let you choose whether to accept cookies and may also let you delete cookies already set.  Such browser settings are typically found in the “options”, “tools” or “preferences” menu. You may also consult the browser’s “help” menu. For example: 

Cookie settings in Internet Explorer

Cookie settings in Firefox

Cookie settings in Chrome

Cookie settings in Safari

There are online tools available for clearing all cookies left behind by the websites you have visited, such as www.allaboutcookies.org; and for users in the EEA & UK, https://www.youronlinechoices.eu/.

Most advertising networks offer you a way to opt out of Interest Based Advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.

What kind of cookies do we use?

The site may use Strictly Necessary Cookies, Performance Cookies, Functional Cookies, Targeting Cookies and Social Media Cookies.  Any of these may be first-party cookies or third-party cookies, persistent or session. Please reference the section above for information on how to manage these cookies through your browser. 

  • Strictly Necessary Cookies:  These are cookies without which you would not be able to use this site. For example, Strictly Necessary Cookies adjust the site data transmitted to match your Internet connection, get you to the secure versions of the site, and help provide services you specifically request.  If you set your browser to block these cookies, some parts of the site will not work. Strictly Necessary Cookies do not store any Personal Information.

  • Performance Cookies: We use these cookies to count visits and traffic sources, to measure and improve site performance. They help us to know which pages are the most and least popular and see how visitors move around the site.  Performance Cookies do not store any Personal Information.

  • Functional Cookies: These cookies allow the site to remember choices you make and provide enhanced functionality and more personalized features.  Depending on context, Functional Cookies may store certain types of Personal Information as needed to provide functionality.

  • Targeting Cookies: Targeting cookies help us manage and display our advertisements, based on your activity on the site and other sites; this is known as interest-based advertising.  Targeting cookies mainly rely on uniquely identifying your browser and internet device.  Opting out of interest-based advertising does not mean you will no longer see advertising online, but it does mean that the companies from which you opt out will no longer show ads that have been tailored to your interests.

  • Social Media Cookies:  Social Media Cookies make social sharing easier for you, provide you with tools to connect with the site, and help us better understand both the audience for the site and the effectiveness of our social media outreach.  These are third-party cookies.  Your choices with respect to such cookies are determined by the social media platforms on which you have accounts.

We may update this Cookie Notice from time to time with changes to the cookies we use or for other operational, legal, or regulatory reasons.


Privacy notices of other websites

Our website contains links to other websites.  Our privacy notice applies only to our website, so if you click on a link to another website, you should read their privacy notice.

Changes to our privacy notice

We may amend or update this notice from time to time.  If we make any substantive changes, we may notify you by email or through a pop-up within our site.  We encourage you to check back regularly and review any updates.


Contact Us

If you have questions or concerns about this privacy notice, please contact us through the information below:

Email Address: privacy@outdoorbody.com